Everyone told me, "Don't ever talk about international stuff," and "Don't do long-form content online," and "Don't get too serious in news," and "Don't be too heavy" - all this stuff, all the rules. But we broke the rules, and that, ironically, has led to some of our most successful stuff.
Shane SmithAndrew Creighton, who ran Europe for us and who now runs the company day-to-day, would always go to the people he would hire and say, "Look, I don't know what it is, but whatever this guy says comes true because he's got some sort of weird self-fulfilling-prophecy thing." And that's exactly right. The reason I was so bombastic or whatever was because you have to believe it.
Shane SmithOnce you have a certain amount of money, it ceases to be an issue. I'd rather put my cultural imprint on the fabric of life. After money, all you want is immortality.
Shane SmithIt's our job to get into the hardest-to-see places and bring back the best footage - we have the best footage of North Korea ever shot. If that's a stunt, then I'll keep on doing stunts until I die.
Shane SmithI don't care if I die - look, I'm old - but you want your kids to have good times and a good life. I became sort of aware. I used to get so angry.
Shane SmithI was getting mad at the system or the politicians or the government, and then I realized someone should talk about this stuff, and I have a big, multinational global-youth platform of kids who are going to change the world. So I was like, "I should be doing that. I should be showing this to people. That's my job." And since that time, I've been very happy.
Shane Smith