Everyone told me, "Don't ever talk about international stuff," and "Don't do long-form content online," and "Don't get too serious in news," and "Don't be too heavy" - all this stuff, all the rules. But we broke the rules, and that, ironically, has led to some of our most successful stuff.

Every generation has a changing of the guard in media. We do the same stuff that everybody else does, but we just do it differently. We do our content online differently. We do our magazines differently. We do our TV differently. We never had anyone tell us how to do magazines, so we just developed it in a different way.

There are only two companies in the world that can help me. That's Facebook and Google, because they are going to make me the largest digital network in the world, which is my goal.

I was getting mad at the system or the politicians or the government, and then I realized someone should talk about this stuff, and I have a big, multinational global-youth platform of kids who are going to change the world. So I was like, "I should be doing that. I should be showing this to people. That's my job." And since that time, I've been very happy.

I'm sure everybody looked at me cockeyed. But if you don't believe it, then it's not going to happen. If you don't believe it, no one else is going to believe it. But if you believe it and keep saying it, then slowly one person will believe you, then two, then three, then four . . .

If you go to Jamaica, you're going to these all-inclusive resorts where they're playing calypso and a bit of reggae or whatever. But if you go to Kingston, it's run-and-gun battles in the streets, it's abject poverty, it's incredible violence - and then also the best parties in the world. But if you're white, you can't really go. I'd rather know the real deal than be playing in the sand.

Andrew Creighton, who ran Europe for us and who now runs the company day-to-day, would always go to the people he would hire and say, "Look, I don't know what it is, but whatever this guy says comes true because he's got some sort of weird self-fulfilling-prophecy thing." And that's exactly right. The reason I was so bombastic or whatever was because you have to believe it.