To be very honest with you, there were two big factors: One was that we were initially coming out in that week before Thanksgiving where both Twilight 3D and Happy Feet 2 are coming out.

We know it's being referred to as the robot boxing movie [Real Steel], but truth is, 70% of the movie is the relationships.

Because to me, what is interesting about this movie [Real Steel] is its combination of relationship naturalism with. It's like a single conceit movie. The world and the people are very much the way we know them to be, but this sport has evolved.

I would say, while I think audiences are savvy enough, I think that the effects work in the teaser is quite a bit more than presentable. I think they look good and representative of the film. The harder thing with the teaser, interestingly enough is, how much to show.

There's a very interesting article or symposium to be written on just the real difference between comedy filmmaking and non-comedy. Because, you know, when you work in comedy, you depend on audience screenings to tell you about your movie.

One that we can admire aesthetically and participate viscerally in. So the goal here, and we've had some early, small screenings, what seems to be kind of happening is that you come in thinking you're going to see a cool robot boxing movie, you don't expect this emotional underdog, father/son movie. And it's not one that's soft and overly sentimental, but hopefully it's one that's poignant.

And this movie [Real Steel] definitely looks like nothing else I've made, which was the point. I think also, Evangeline and Hugh are such a fantastic... Their chemistry is so genuine. And also it's a good balance to all those visual effects. It'll give you more of the tone.