When Japanese went to Hawaii they would go straight and buy the same thing that they would buy in Japan. They just got it cheaper, which they liked. And so they would still eat the red bean ice cream or the green tea ice cream, but they didn't really take advantage of the variety and it wasn't clear that they cared.
Sheena IyengarChoosing is a creative process, one through which we construct our environment, our lives, ourselves.
Sheena IyengarA person of โgood characterโ was one who acted in accordance with the expectations of his community
Sheena IyengarSo on the one hand in school you're teachers are constantly telling you that you can be whatever it is you want to be as long as you put your mind and heart to it, and yet at the same time I was also getting the clear message of, well, what can you do really?
Sheena IyengarWe're born with the desire, but we don't really know how to choose. We don't know what our taste is, and we don't know what we are seeing.
Sheena Iyengar