The expansion of choice has become an explosion of choice.

So gut tells you "How do I feel about this right now?" It doesn't tell me how I feel about it tomorrow or even a few minutes from now. It just tells me how I'm feeling right now.

We're born with the desire, but we don't really know how to choose. We don't know what our taste is, and we don't know what we are seeing.

People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered 24, so what we learned from this study was that while people were more attracted to having more options, that's what sort of got them in the door or got them to think about jam, when it came to choosing time they were actually less likely to make a choice if they had more to choose from than if they had fewer to choose from.

What you see determines how you interpret the world, which in turn influences what you expect of the world and how you expect the story of your life to unfold.

You know, like, none of us would choose - no matter where we are in the world - would choose to you know become a member of Orwell's "Nineteen Eighty-Four" world, but how much choice is really the question.

The expansion of choice has become an explosion of choice.