The expansion of choice has become an explosion of choice.

What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice. Without the possibility of choice a man is not a man but a member, an instrument, a thing. —Archibald MacLeish

We are sculptors finding ourselves in the evolution of choosing, not in the results of choice.

Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.

Once the jazz musician learns all the fundamentals they can keep track of a lot of choices in an instant.

Choosing is a creative process, one through which we construct our environment, our lives, ourselves.

You know, whether it be humans or animals. So even humans - before we can speak or we can understand a baby's cognition - they're already showing us signs that they want choice.