Knowledge should be a public good, and I want my ideas to have as much exposure as possible.
Sheena IyengarI don't know if I approach choice any differently than the sighted people do, but what I am very cognizant of is that choice does have limits and because of that I really try to take advantage of the domains in which I do have choice.
Sheena IyengarWhen companies try to guess what consumers want, they essentially make the choice for consumers.
Sheena IyengarThe phantasmagoria, the actual experience that we try to understand and organize through narrative, varies from place to place. No single narrative serves the needs of everyone everywhere.
Sheena Iyengar