One could even argue that we have a duty to create and pass on stories about choice because once a person knows such stories, they can't be taken away from him. He may lose his possessions, his home, his loved ones, but if he holds on to a story about choice, he retains the ability to practice choice.

In order to 'hold fast' to something, one must allow oneself to be held to something. That commitment may be one of the hardest things to practice in a world of so much choice.

Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.

Once the jazz musician learns all the fundamentals they can keep track of a lot of choices in an instant.

The typical American reports making about 70 [choices] in a typical day.

In fact, even in that store Draeger's they had 348 different kinds of jam actually in the jam aisle. And what we found over about, say, 10 years of research is that as the number of choices actually increase people are less likely to make a choice and sometimes they do this even when it's really bad for them.

We have the ability to create choice by altering our interpretations of the world.