A clear right answer and the opportunity to change the options? This is the chooser’s dream.

Now to what...? How we teach people to make choices and the things they're going to make choices over - that is culturally learned.

Well certainly not having any choice - having your entire life dictated by others.

Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.

If you truly have expertise - and expertise can be say a chess master who has really mastered something or an artist or a musician of some sort you know if you give a jazz musician.

People will make worse financial decisions for them if they're choosing from a lot of options than if they're choosing from a few options. If they have more options they're more likely to avoid stocks and put all their money in money market accounts, which doesn't even grow at the rate of inflation.

We do the same thing in our own lives, embracing information that supports what we already prefer or vindicates choices we previously made.After all, it feels better to justify our opinions rather than challenge them, to contemplate only the pros and relegate the cons to the back of our minds. However, if we want to make the most of choice, we have to be willing to make ourselves uncomfortable. The question is, if we are willing, how exactly do we go about fortifying ourselves against these biases?