A clear right answer and the opportunity to change the options? This is the chooser’s dream.

We are sculptors finding ourselves in the evolution of choosing, not in the results of choice.

I think I was always informally thinking about choice from when I was a very young child because I was born to Sikh immigrant parents, so I was constantly going back and forth between a Sikh household and an American outside world, so I was going back and forth between a very traditional Sikh home in which you had to follow the Five K's.

What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live and use choice as a way in which we can facilitate our ability to live and that is something we really were born with.

We're born with the desire, but we don't really know how to choose. We don't know what our taste is, and we don't know what we are seeing.

In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences between the options.

Well certainly not having any choice - having your entire life dictated by others.