The typical American reports making about 70 [choices] in a typical day.

We make choices and are in turn made by them.

Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that there were lots of questions that constantly kept arising about how much choices I actually could have.

Choosing is a creative process, one through which we construct our environment, our lives, ourselves.

Knowledge should be a public good, and I want my ideas to have as much exposure as possible.

What's interesting is that the way we go about finding our marriage partners today is quite different from the way it used to be in this culture.

I didn't really give them anymore than one choice, soda or no soda. They didn't... whereas we put a lot of stock in the differences between soda.