What's interesting is that the way we go about finding our marriage partners today is quite different from the way it used to be in this culture.
Sheena IyengarChoosing is a creative process, one through which we construct our environment, our lives, ourselves.
Sheena IyengarMost of the time you should use reason, there is no doubt about that because gut often makes us susceptible to lots of different biases, particularly if what you're deciding is something that you really, that expertise can be brought to bear on it, there is a way in which you can align the odds, so then you should really use reason.
Sheena Iyengar