We began to look at "Why is that?" And a large part of that has to do with the fact that when people have a lot of options to choose from they don't know how to tell them apart. They don't know how to keep track of them.

Well certainly not having any choice - having your entire life dictated by others.

I don't know if I approach choice any differently than the sighted people do, but what I am very cognizant of is that choice does have limits and because of that I really try to take advantage of the domains in which I do have choice.

The typical American reports making about 70 [choices] in a typical day.

When I do have choice I try to be very picky about... or shall I say choosey about when I choose. I don't automatically decide that I must be the one to choose or that it's important for me to make every choice in my life.

Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.

The expansion of choice has become an explosion of choice.