Business is a game, played for fantastic stakes, and you're in competition with experts. If you want to win, you have to learn to be a master of the game.
Sidney SheldonThere's this sense of excitement because you invent and control the characters. You decide whether they live or die. I find this type of creative process tremendously stimulating.
Sidney SheldonStories had always been told about male genies coming out of bottles, but they were usually fat, old men. Never had the genie been a gorgeous woman, so that idea really appealed to me, and I created the series based on that premise.
Sidney Sheldon