The facts which have caused us to believe in the dominance of the pleasure principle in mental life also find expression in the hypothesis that the mental apparatus endeavours to keep the quantity of excitation present in it as low as possible or at least to keep it constant.
Sigmund FreudIf you want your wife to listen to you, then talk to another woman; she will be all ears.
Sigmund FreudIn almost every place where we find totems we also find a law against persons of the same totem having sexual relations with one another and consequently against their marrying. This, then, is 'exogamy', an institution related to totemism.
Sigmund FreudThe news that reaches your consciousness is incomplete and often not to be relied on.... Turn your eyes inward, look into your own depths, learn first to know yourself!
Sigmund FreudWhat is a totem? It is as a rule an animal (whether edible and harmless or dangerous and feared) and more rarely a plant or a natural phenomenon (such as rain or water), which stands in a peculiar relation to the whole clan. In the first place, the totem is the common ancestor of the clan; at the same time it is their guardian spirit and helper, which sends them oracles and, if dangerous to others, recognizes and spares its own children.
Sigmund Freud