This transmissibility of taboo is a reflection of the tendency, on which we have already remarked, for the unconscious instinct in the neurosis to shift constantly along associative paths on to new objects.
Sigmund FreudWords have a magical power. They can bring either the greatest happiness or deepest despair; they can transfer knowledge from teacher to student; words enable the orator to sway his audience and dictate its decisions. Words are capable of arousing the strongest emotions and prompting all men's actions.
Sigmund Freud