I like to know why a video has suddenly gone viral, why a song has broken, why a TV show is suddenly rating out of pattern... I'm pretty good at understanding why things are becoming popular.

You don't hate the mosquito; you just want it out of your face.

My dad said to me, 'Work hard and be patient.' It was the best advice he ever gave me. You have to put the hours in.

What I would argue in my defence is that shows like Britain's Got Talent and The X Factor have actually got people more interested in music again and are sending more people into record stores.

You are a saucy little thing aren't you?

The minute you start assuming that the audience is very happy to see the same show again, you're dead.

So I would only feel guilt if I misled somebody who was terrible.