You have to be original. The people creating a buzz on YouTube are taking risks, and they're doing something different. I like it when 15 year-olds come on and tell me what to do rather than the other way around.

You didn't beat the compotition you crushed the compotition!

I don't mind competition at all. I mean, the record business is the most competitive business in the world, probably. So I'm used to that. In a weird way, it kind of makes you work harder.

I've always treated the music business as a business.

Well, it's basically the viewers who determine it. We - well, basically the producers and myself chose the people we felt had the best reaction, you know, through the press, the Internet, the people we thought deserved a second chance. And they've chosen a winner, I believe.

The feelings that we equate with love-feeling sick, feeling insecure, not eating-that's just lust getting in the way. It's your ego saying, 'I want to get laid' and 'I hope she likes me more than I like her.' Love is something that should be there in 20 years' time.

There's one argument that says we shouldn't be putting these kids on under the age of 16. I think you've got to take it case by case.