The only people with power today are the audience. And that is increasing with Twitter, Facebook, and everything else. We cater to their likes and dislikes, and you ignore that at your peril.

Rules equal boredom, and I don't like that.

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant.

I could just sit back and get someone to spin my achievements, I suppose, but when I see others do it, I always think, 'Why are you telling me how successful you are?' I am always suspicious of those kinds of boasts.

My own saying is: 'Create the hype, but don't ever believe it.'

My dad did teach me a very important lesson about people when he explained to me that everybody around you will have an invisible sign on their head, which says, "Make me feel important."

If I said to most of the people who auditioned, 'Good job, awesome, well done,' it would have made me actually look and feel ridiculous. It's quite obvious most of the people who turned up for this audition were hopeless.