Provenance is something very important in jewelry. You want to know who has worn a piece of jewelry and who it has belonged to - it's part of its history, part of its aura.

What I admire about Snoop Dogg is his longevity. I mean, he's been around for a long time and I think he's as good as he's ever been.

What I feel with the best of hip-hop music and with the best of what has been produced by hip-hop culture is that it's going to be timeless, and it's going to last.

Critics are always complaining about the materialism of hip-hop and accusing the artists of living way above their means. But this ostentatious sort of spending isn't strictly the province of hip-hop. It's almost like a continuation of the American Dream.

In general, you have great artists who have died far too early and who have left great cultural impact. If you look at people like Vincent van Gogh or Jean-Michel Basquiat-there's a long, long list of artists who have died in tragic circumstances, and far, far too early.

I think there is going to be a whole market and we'll start to see hip-hop jewelry regularly in jewelry auctions around the world. Therefore, anybody who gets on the train early can only do well financially in the long run.

If you speak to young kids anywhere in the world, hip-hop is the music that they like to listen to more than any other type, so the influence simply cannot be underestimated.