If you speak to young kids anywhere in the world, hip-hop is the music that they like to listen to more than any other type, so the influence simply cannot be underestimated.
Simon de PuryWhat I feel with the best of hip-hop music and with the best of what has been produced by hip-hop culture is that it's going to be timeless, and it's going to last.
Simon de PuryIn the early '80s, I was blown away when I began to hear some of the earliest hip-hop songs, and I'm fascinated by all the permutations the genre has gone through.
Simon de Pury