In the early '80s, I was blown away when I began to hear some of the earliest hip-hop songs, and I'm fascinated by all the permutations the genre has gone through.
Simon de PuryI think it's a tribute to the artistic importance of hip-hop culture and what hip-hop has brought into music and fashion and jewelry that it is being adapted or imitated or is inspiring variations or new types of art or new types of music.
Simon de PuryIf you speak to young kids anywhere in the world, hip-hop is the music that they like to listen to more than any other type, so the influence simply cannot be underestimated.
Simon de Pury