It seems that soccer tournaments create those relationships: people gathered together in pubs and living rooms, a whole country suddenly caring about the same event. A World Cup is the sort of common project that otherwise barely exists in modern societies.

Even before 2007, this half of a small island was the richest football country on earth. In 2005-2006 the Premiership's total revenue was about £1.4bn, 40 per cent more than its nearest rival, Italy's Serie A. That was before take-off. Now foreign television channels are sending so much cash that the Premiership is expected to take in nearly £1.8bn this season. Even the team that finishes bottom of the table (Wigan might be a good bet) will get £26.8m from TV. That's more than all of Argentine or Belgian football put together.

Football is not merely a small business, it's also a bad one. Anyone who spends any time inside football soon discovers that just as oil is part of the oil business, stupidity is part of the football business.

It seems that soccer tournaments create those relationships: people gathered together in pubs and living rooms, a whole country suddenly caring about the same event. A World Cup is the sort of common project that otherwise barely exists in modern societies.

Other than sports, only war and catastrophe can create this sort of national unity.

Chelsea's players, coaches and agents are now football's wealthiest millionaires. Surely the billions taken from the Russian people by an oligarch in questionable privatisations couldn't be better spent?

You'd never last in South America. Fans take their radios to the stadium so they can think what the commentators think.