And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well.

Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.

As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.

It is a truly powerful phenomenon when a brand makes a stand for what it believes in.

Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.