Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.
Simon MainwaringAs more people use social media to tell the story of the future, the wants and needs of more people will be reflected.
Simon MainwaringIf a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
Simon MainwaringBrands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.
Simon Mainwaring