How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?
Simon MainwaringSince most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.
Simon MainwaringMore than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.
Simon MainwaringThe evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchange trivial information, these critics are being proven wrong time and again.
Simon Mainwaring