The keys to brand success are self-definition, transparency, authenticity and accountability.
Simon MainwaringExecutives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are responsible for socially irresponsible behavior.
Simon MainwaringThrough their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.
Simon Mainwaring