It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
Simon MainwaringBy linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used to scale your non-profit efforts.
Simon MainwaringSince most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.
Simon MainwaringThere is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.
Simon MainwaringCompanies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.
Simon Mainwaring