Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.

Technology is teaching us to be human again.

The evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchange trivial information, these critics are being proven wrong time and again.

Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are responsible for socially irresponsible behavior.

Your computer needn't be the first thing your see in the morning and the last thing you see at night.

Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.

Non-profits must become deeply engaged in the ways that their donor communities are using social technology.