There are actually quite high profile British TV star cameos in it that you probably wouldn't even notice, that the British wouldn't even notice, let alone the American audience.

We don't watch the film anymore because we've seen it so many times, so we'll introduce it, walk out and we'll come back in right about when I wake up in the morning and walk over to the shop and everything's changed.

Being a geek means you never have to play it cool about how much you like something.

This idea of popular culture became something that belonged to us rather than something that we looked at from far away. We realized we could be part of it and create it, instead of just being consumers only.

Chris Martin's a good friend of mine. I'm actually Apple's godfather. He's an old friend and we've been mates for quite a few years now.

Being a geek is extremely liberating

It's a fun world to exist in, and I relish doing those movies as much as I do the smaller ones. They're always immense fun. I don't know if I am - unless we do a Benji film, I don't think I am an action hero really.