In the most basic terms it was about how when we experience art without critical awareness we consent to the ideas being promoted, either intentionally or unintentionally, by the filmmaker. For instance, if you watch a racist comedian and laugh at his jokes, you are consenting to the prejudices inherent within them. Similarly, if you watch a movie which perpetuates conventional ideas about race, gender, etc., you are consenting to them and not affecting change in any way.

Being a geek is all about being honest about what you enjoy and not being afraid to demonstrate that affection. It means never having to play it cool about how much you like something. It’s basically a license to proudly emote on a somewhat childish level rather than behave like a supposed adult. Being a geek is extremely liberating.

I've only played two sort-of slackers, in Spaced and in Shaun Of The Dead. They're different people, but they have the same kind of everyman quality, particularly as a twentysomething.

Rory is very established in England, which you are seeing right now with Bond. But his father Roy Kinnear was a very, very beloved comedy actor here in the UK. And Rory actually even looks a bit like his dad. And so it makes a lot of sense to me that Rory has such good comic chops because it's in his blood. He's very, very funny as Sean.

Being a geek is extremely liberating

It's why I get miffed at all the dashing around in recent zombie films. It completely misses the point; transforms the threat to a straightforward physical danger from the zombies themselves, rather than our own inability to avoid them and these films are about us, not them. There's far more meat on the bones of the latter, far more juicy interpretation to get our teeth into. The first zombie is by comparison thin and one dimensional and ironically, it is down to all the exercise.

American audiences tend to be more expressive than British ones.