We realised that it was important to embrace this popcorn logic, that it works, that it's funnier when you fire 20 rounds from one tiny pistol. Then it becomes the joke, it's funnier when you pay less attention.

The revolution of video had a massive affect. We grew up in a time where suddenly you could own films. Before, they had a theatrical run, and then perhaps they'd come back, or you'd catch them in a retro cinema.

I just love listening to the laughter.

When you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless.

The simple fact is that what you see on the screen is pretty much real.

I lived in the cultural equivalent of Tatooine when I was a little boy. I didn't live in London, I didn't live right in the middle of where everything was happening, I lived on the very edge of it.

I used to lie in bed in my flat and imagine what would happen if there was a zombie attack.