We realised that it was important to embrace this popcorn logic, that it works, that it's funnier when you fire 20 rounds from one tiny pistol. Then it becomes the joke, it's funnier when you pay less attention.

Plainly it isn't an exact science, despite it being a complex interaction of micro-decisions and corresponding thought; perhaps it doesn't always work and we pass by some potential soulmates like the proverbial ships in the night, never quite connecting. Then again, perhaps the system is tenacious and continues to run like a computer program on infinite loop, so that if at first you don't meet, you are drawn back together for another try.

Unfortunately the necessity to promote a film sometimes works against it, in that you are forced to reveal information [about it] that in an ideal world you would hold back.

I just love listening to the laughter.

Jewish comedians do the best Jewish jokes, and anyone else doing that, they don't have a right to, because they're not coming from that experience. I know that's a slightly heightened example, but it's the same thing. We're bumpkins, so we can make bumpkin jokes.

A movie is a creative process from its conception, through its writing, to its execution, to the editing. I think with the best films there is some kind of contribution from one person all the way through that. The best films are made by people who write, direct, and edit, so there's continuity.

I've only played two sort-of slackers, in Spaced and in Shaun Of The Dead. They're different people, but they have the same kind of everyman quality, particularly as a twentysomething.