Bjork is one of my oldest friends so we share the friendship and common roots. That is what we build on when we work together.
SjonThe option is always on the table. When we [with Bjork] were starting as creative kids in the Eighties, we found each other. I was 19, she was 16 and a friendship was made.
SjonA great number of tourists have been flocking Iceland and those numbers are growing every year. That also raises questions like "How do we receive people?" and "How do we present our country?"
Sjon