A typical guy who buys organic food doesn't really buy it in order to be healthy; he buys it to regain a kind of solidarity as the one who really cares about nature. He buys a certain ideological stance.
Slavoj ŽižekIn Fascism, if you were a Jew, you were simply killed. Nobody had the idea of arresting Jews and torturing them to confess the Jewish plot. Because in Fascism, you are guilty for your whole being.
Slavoj ŽižekThis, then, is the truth of the discourse of universal human rights: the Wall separating those covered by the umbrella of Human Rights and those excluded from its protective cover. Any reference to universal human rights as an 'unfinished project' to be gradually extended to all people is here a vain ideological chimera - and, faced with this prospect, do we, in the West, have any right to condemn the excluded when they use any means, inclusive of terror, to fight their exclusion?
Slavoj ŽižekYou can be an extreme materialist, thinking that economic development ultimately determines everything; then you are truly ideological.
Slavoj Žižek