A typical guy who buys organic food doesn't really buy it in order to be healthy; he buys it to regain a kind of solidarity as the one who really cares about nature. He buys a certain ideological stance.
Slavoj ŽižekIdeology is a certain unique experience of the universe and your place in it, to put it in standard terms, which serves the production of the existing power relations and blah blah blah.
Slavoj ŽižekTrue universalists are not those who preach global tolerance of differences and all-encompassing unity, but those who engage in a passionate struggle for the assertion of the Truth which compels them.
Slavoj ŽižekI - and I still consider myself, I'm sorry to tell you, a Marxist and a Communist, but I couldn't help noticing how all the best Marxist analyses are always analyses of a failure.
Slavoj Žižek