I used to be focused on being the dopest rapper in the game, and then once that became what I was, I wanted something different, and I wanted to become the best businessman in the game. I wanted to learn how to master the business like I mastered the rap.
Snoop DoggThe 'American Idol' and 'X Factor' shows, they're great shows. But I think I need to make a show like that, directed straight to the hood, to the artists that don't get the attention, that don't have the money to make themselves representable.
Snoop Dogg