I learned how to take other people's mechanisms of promoting their stuff through me as opposed to promoting my own stuff, as far as getting Snoop DeVilles, SnoopDeGrills, Snoop Doggy Dogg biscuits, Snoop Dogg record label, Snoop Dogg bubble gum, Snoop Youth Football League.

To me, the Seventies were very inspirational and very influential... With my whole persona as Snoop Dogg, as a person, as a rapper. I just love the Seventies style, the way all the players dressed nice, you know, kept their hair looking good, drove sharp cars and they talked real slick.

I used to be focused on being the dopest rapper in the game, and then once that became what I was, I wanted something different, and I wanted to become the best businessman in the game. I wanted to learn how to master the business like I mastered the rap.

I make music that makes you dance, so I mean, it's appropriate, you know what I'm saying? I make the kind of music that DJs can grab a hold of and spin the record and people just love rocking out to the big Snoop D O double G.

Rolling down the street, smoking indo, sippin' on gin and juice.

I'm just doing what I do best and that's what makes good music, and that's how you can relate to people.

If you stop at general math, you're only going to make general math money.