I learned how to take other people's mechanisms of promoting their stuff through me as opposed to promoting my own stuff, as far as getting Snoop DeVilles, SnoopDeGrills, Snoop Doggy Dogg biscuits, Snoop Dogg record label, Snoop Dogg bubble gum, Snoop Youth Football League.

The most important decision I've made in business? The choices of people I have around me. When I first started I brought everybody with me, my homies from the neighborhood, criminals. I just said, 'Come on everybody, we made it.' Then I had to realize we didn't make it. I made it.

Cut throats, gun smoke, dope, and hoes, is what controls niggas souls.

I have always said I was Bob Marley reincarnated.

Life is about growing and evolving. I feel like my life has been in stages, and the stages I went through when I was younger allowed me to grow into the man I am today.

My name was given to me. I didn't just decide to change it one day. But I ran with it to reflect a more peaceful and positive attitude for my new Reincarnated project. The Snoop Dogg name is so connected to hip-hop, and I didn't want to change that. Hip-hop raised me, and I would never turn my back on it.

If u hot and make hot ish, Imma make sure and get down with ya! Break bread or fake dead - everyone else move out tha way!