The artist is seen like a producer of commodities, like a factory that turns out refrigerators.

Once it is out of his hand the artist has no control over the way a viewer will perceive the work. Different people will understand the same thing in a different way.

During the '70s I was interested in words and meaning as a way of making art.

I was not interested in irony; I wanted to emphasize the primacy of the idea in making art

What the work of art looks like isn't too important.

Ideas alone can be works of art; they are in a chain of development that may eventually find some form. All ideas need not be made physical.

Unless you're involved with thinking about what you're doing, you end up doing the same thing over and over, and that becomes tedious and, in the end, defeating.