[The artist's aim is] not to instruct the viewer, but to give him information... . The artist would follow his predetermined premise to its conclusion, avoiding subjectivity. Chance, taste, or unconsciously remembered forms would play no part in the outcome. The serial artist does not attempt to produce a beautiful or mysterious object but functions merely as a clerk cataloguing the results of his premise.

Conceptual art is only good if the idea is good.

An architect doesn't go off with a shovel and dig his foundation and lay every brick. He's still an artist.

Artists of many diverse types began using simple forms to their own ends.

Once it is out of his hand the artist has no control over the way a viewer will perceive the work. Different people will understand the same thing in a different way.

Your work isn't a high stakes, nail-biting professional challenge. It's a form of play. Lighten up and have fun with it.

Banal ideas cannot be rescued by beautiful execution.