I love when rappers have a off-beat, very abstract timing, and he certainly did.And any rapper who really approaches rapping with the art form of songwriting melodically - I know a bunch of rappers who actually go in before they write the lyrics and come up with the melody. And you can hear and feel that difference so much when that's the case.

You're just so excited that you have this record deal or this movie opportunity that you don't stand up for yourself and say, This is what I want to do.

My parents only played Isley Brothers, Marvin Gaye. That's when New Kids came out, and we wanted to jam that. My mom was like, "Put that thing off and put my damn record on". So from old school to '90s to recent, it's just always been there.

I think every generation has that movement of hip-hop that you know you're playing it and you definitely have that moment of like, "Why am I saying this so enthusiastically? Why am I so stoked and psyched to say these lyrics?"

There's just so, so many overlooked R&B artists and I think it's really about, again, being sensitive to whatever you're addressing culturally. I just always try to have a sensitivity to it and what that might make someone feel.

I think the thing about what I want to achieve for the label is it to really be a home for artists who are already developed, who already have a great sense of their artistry or their imaging, who don't really feel or want that marketing push.

I'm probably on the internet way more than I should be. I don't know. I love connecting people. I love introducing people to other people who are doing incredible work in the world. And I'm just on the internet too damn much.