I think the new school is dope. Artists like Kid Cudi, The Cool Kids, Drake and Wale can come out of middle class homes and be on tracks with people like Jay-Z, who's from the hood and the street.
SonRealGoodlife was originally a ski management/athlete management company. I have a couple friends who are sponsored for skiing and my manager linked up with their manager. We worked out a deal, because they wanted to branch out into music and culture.
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