Goodlife was originally a ski management/athlete management company. I have a couple friends who are sponsored for skiing and my manager linked up with their manager. We worked out a deal, because they wanted to branch out into music and culture.
SonRealMy struggle and my story is very much so somebody that was just kind of [an] underdog. I didn't have any cosigns, I wasn't even really good at rap, I'm one of those dudes that was never just crazy and amazing, I had to work my f***ing ass off to get good at this stuff.
SonRealI think my music has a big message, and I think when people really get into it, it does help their life sometimes. It inspires me; it's my favorite part about my job.
SonReal