When I was developing St. Lucia - around 2008, 2009, at the peak of Pitchfork culture - what was considered cool was being as alienating to your audience as possible.
St. LuciaI think that there is always room for improvement so I am seeking to reach as far as I can in my field of art, film and animation.
St. LuciaThere are literally endless options and possibilities, and often no clear or obvious path in how to make that choice, and nobody to tell you to go this way or that. But somehow, it works itself out if you trust in the process, which is often easier said than done.
St. LuciaI feel like kids that grew up in New York City or in L.A. were exposed to all these subcultures and subgenres, whereas I was only exposed to the poppiest of pop music so I never had this negative connotation towards pop music. That's not South African music having an effect on me, but just how international music was filtered through South Africa affected me. It gave me a not-negative connotation towards pop music growing up.
St. LuciaMusic has always moved me really deeply, and it's always been more about that than about the desire to rebel or annoy people (although, I've had my moments of that as well). I think it was just years of maybe moving slightly away from it but always coming back to it as the thing that I'm best at.
St. Lucia