When you can sit down with a plain sheet of paper in front of you and make some notes, and, little by little, you see it take shape and become a concept for a movie or a TV show. That's a real thrill. You watch it go from notes on a paper to a meeting with writers and directors and actors. I can't think of anything that's more exciting.

You remember when Tobey Maguire was first selected, most of the fans were angry. They felt, what kind of a guy is that for a superhero? Nobody thought it was a good idea. Yet he turned out to be great. The people at Marvel who do these things are really pretty smart. If they chose this guy, he'll probably be terrific.

I think kids love superheroes, and the more you can crowd into a story, the more excited they get.

I'm lucky. I don't have to produce the whole movie. What I've been doing is just coming up with ideas for movies. I write a concept, a treatment, an outline, and if I sell that to a studio, then someone else does the actual production and I go on to another project, although I keep the title executive producer.

Quality. That's the first word, the one word that comes to mind when I think of the books published by Abrams. In a world where so many companies are willing to cut corners, to do things the easy way in order to enhance the bottom line, it's gratifying to know that there's one company that obviously takes such pride in its finished product, one company that can always be counted on to design and produce a book that is, itself, as much a work of art as the illustrations on its pages.

Virtually every kid is exposed to giants and ogres and talking wolves, and so forth. And magic. And I think you never outgrow your love for those imaginative, fanciful, farfetched, fantastic characters and situations.

The purpose of this is not show that I can do it better, because I think Superman is perfect. The original creation of Superman nobody could have done that better and I think Batman is pretty much a perfect character... The same with all of them. I'm just going to try to find a way to say, "If that wasn't the original idea, what would be another way to do it that would be more in my style?".