I think it's just the challenge. It's not that all my life I've wanted to do characters [in Marvel] , because I never particularly thought about it, but the challenge of saying, "How could they be done differently that may be more absorbing or more effective?"

Jack [Kirby] and Joe [Simon] wrote and drew the stories themselves in the beginning and I was just, like, the office boy. But after a while they had more writing than they could handle and I was the only guy around, so they said, "Hey Stan, you think you can write this?" When you're seventeen years old, what do you know? I said, "Sure, I can do it!" And that was it.

I have always tried to have a message, not to be a preacher, but a message that shows it's better to be a good guy than a bad guy, and I try to make it clear that doing the right thing is more attractive than not.

Once you get the script, you then hope you can get the director that you want. Then you hope he can get the cast he wants. Again, you can go quickly or there can be a million stumbling blocks. There's just no way to know.

Everybody wants to feel that you're writing to a certain demographic because that's good business, but I've never done that ... I tried to write stories that would interest me. I'd say, what would I like to read?... I don't think you can do your best work if you're writing for somebody else, because you never know what that somebody else really thinks or wants.

We have enough to do just trying to make our company what we want it to be. As far as whether I would like to own Marvel, sure, I'd like to own Marvel.

I think there's the element of the excitement of what I'm going to see, and with the special effects where you see men flying and walking through walls and shooting flame or whatever they do, especially the younger audiences, which make up a bulk of the moviegoers, they love that sort of thing.