The way I'm doing it is I'm trying to think to myself, "Okay, I have the name Superman, and he's going to be a guy that deserves the name 'Superman.' I'm trying to forget about Krypton, about The Daily Planet what would I do if I was thinking it up?" I can do it any way at all..I can make him an Eskimo midget who's toothless and blind... I can do anything. It's difficult .

I'm practically an actor. Even when you do an interview, it's like you're performing a little bit, so yeah, I'm enjoying it, it's fun.

The way I'm doing it is I'm trying to think to myself, "Okay, I have the name Superman, and he's going to be a guy that deserves the name 'Superman.' I'm trying to forget about Krypton, about The Daily Planet what would I do if I was thinking it up?" I can do it any way at all..I can make him an Eskimo midget who's toothless and blind... I can do anything. It's difficult .

I'm the Chairman Emeritus, and according to my contract I am supposed to devote 10% of my time to working for Marvel... and the rest of my time, I can do anything that I wish.

I don't wake up in the morning and say, wow I've got a great idea for a story. But I sit down, and I figure well, let's see.

If nobody is looking for a story, and I have no reason to write a story, I would really much rather to do anything else because it's no fun writing stories, particularly not for me. I just do it in order to sell them and make a couple of bucks.

The comic book industry has turned into the wellspring for all of these movies that are all based on the comic books.