In the entertainment industry all that anybody wants to do whether it's music or stories or dancing or comedy or whatever, they want to entertain the public. And they do it any way they can. Sometimes they concentrate simply on entertaining people and they don't care what message they are giving.

What did Doctor Doom really want? He wanted to rule the world. Now, think about this. You could walk across the street against a traffic light and get a summons for jaywalking, but you could walk up to a police officer and say "I want to rule the world," and there's nothing he can do about it, that is not a crime. Anybody can want to rule the world. So, even though he was the Fantastic Four's greatest menace, in my mind, he was never a criminal!

I hate being too serious about anything. If I'm with my friend, I want to be having fun with him or her. And if anybody is reading my story, I want them to be not only reading the story, but I want them to feel they're having fun; that they're enjoying it. So any way you can make it more informal, more fun-filled, more amusing - instead of just a dry story that goes on and on - if there's any way to do that, I like to try and do it.

You always exaggerate things in a movie. If it makes a good visual and it excites the kids that's good.

One of the keys is, and it may sound funny, talking about characters with super powers, but one of the keys is to make your characters as realistic and believable as possible. Even if they have super powers, you say to yourself, "Well, if somebody had a super power like this, what would his life be like? Wouldn't he still maybe have to go to the dentist or wouldn't he have to worry about making a living? What about his love life?" You've got to make characters that your reader can believe exists or might exist.

Negative information is that which, immediately upon acquiring, causes the recipient to know less than he did before.

I think people are interested in anything that's a little bigger than life and that's colorful and - you know, what they like? They like fairy tales for grownups.