What did Doctor Doom really want? He wanted to rule the world. Now, think about this. You could walk across the street against a traffic light and get a summons for jaywalking, but you could walk up to a police officer and say "I want to rule the world," and there's nothing he can do about it, that is not a crime. Anybody can want to rule the world. So, even though he was the Fantastic Four's greatest menace, in my mind, he was never a criminal!

If you have a character that seems to be all perfect, it's hard to relate to him because when you read a story you really want to empathize with the character that you are reading about. And it's hard to empathize with someone who is flawless and who has no problems.

Virtually every kid is exposed to giants and ogres and talking wolves, and so forth. And magic. And I think you never outgrow your love for those imaginative, fanciful, farfetched, fantastic characters and situations.

We all wish we had super powers. We all wish we could do more than we can do.

The cliché I tried to avoid was I hated "teenage sidekicks." I always figured if I were a superhero, there's no way on God's earth that I'm gonna pal around with some teenager. So my publisher insisted I have a teenager in the series, because they always felt teenagers won't read the books unless there's a teenager in the story; which is nonsense.

In the entertainment industry all that anybody wants to do whether it's music or stories or dancing or comedy or whatever, they want to entertain the public. And they do it any way they can. Sometimes they concentrate simply on entertaining people and they don't care what message they are giving.

If you're writing about a character, if he's a powerful character, unless you give him vulnerability I don't think he'll be as interesting to the reader.