No matter what you write, it's a matter of putting words in a certain order so that the reader will be interested in what you're writing.

I think almost everybody enjoyed fairy tales when they were young, tales of witches and ogres and monsters and dragons and so forth. You get a little bit older, you can't read fairy tales any more.

I never thought that Spider-Man would become the world wide icon that he is. I just hoped the books would sell and I'd keep my job.

Quality. That's the first word, the one word that comes to mind when I think of the books published by Abrams. In a world where so many companies are willing to cut corners, to do things the easy way in order to enhance the bottom line, it's gratifying to know that there's one company that obviously takes such pride in its finished product, one company that can always be counted on to design and produce a book that is, itself, as much a work of art as the illustrations on its pages.

I'm used to doing comic books, where every month there's a new comic book! I find that the movie business is not quite the same. It doesn't move quite as fast.

If nobody is looking for a story, and I have no reason to write a story, I would really much rather to do anything else because it's no fun writing stories, particularly not for me. I just do it in order to sell them and make a couple of bucks.

I'm the Chairman Emeritus, and according to my contract I am supposed to devote 10% of my time to working for Marvel... and the rest of my time, I can do anything that I wish.