Everybody wants to feel that you're writing to a certain demographic because that's good business, but I've never done that ... I tried to write stories that would interest me. I'd say, what would I like to read?... I don't think you can do your best work if you're writing for somebody else, because you never know what that somebody else really thinks or wants.

In the beginning Marvel created the Bullpen and the Style. And the Bullpen was without form, and void; and darkness was upon the face of the Artists. And the Spirit of Marvel said, Let there be The Fantasic Four. And there was The Fantasic Four. And Marvel saw The Fantasic Four. And it was good.

It's hard not to be enthusiastic when you like what you're doing and I love what I do. I love writing stories, I love coming up with ideas for new projects and I love the people I work with, because I work with great writers and artists and directors and actors.

From 1940 to about 1960, I had been writing just regular comics, the way my publishers wanted me too. He didn't want me to use words of more than two syllables if I could help it. He didn't want me to waste time on worrying about good dialogue or characterization. Just give me a lot of action, lot of fight scenes.

I hate being too serious about anything. If I'm with my friend, I want to be having fun with him or her. And if anybody is reading my story, I want them to be not only reading the story, but I want them to feel they're having fun; that they're enjoying it. So any way you can make it more informal, more fun-filled, more amusing - instead of just a dry story that goes on and on - if there's any way to do that, I like to try and do it.

I think the way you become a good storyteller is to read a lot of stories and evaluate them in your own mind.

It's amazing what these superhero movies have become.