Everybody wants to feel that you're writing to a certain demographic because that's good business, but I've never done that ... I tried to write stories that would interest me. I'd say, what would I like to read?... I don't think you can do your best work if you're writing for somebody else, because you never know what that somebody else really thinks or wants.

Movies help the sales of the comics.

I'm no prophet, but I'm guessing that comic books will always be strong. I don't think anything can really beat the pure fun and pleasure of holding a magazine in your hand, reading the story on paper, being able to roll it up and put it in your pocket, reread again later, show it to a friend, carry it with you, toss it on a shelf, collect them, have a lot of magazines lined up and read them again as a series. I think young people have always loved that. I think they always will.

Technology isn't a villain. Technology should help, but if you just use the technology for the sake of technology, then you're cheating your audience. You're not giving them the best story and the best direction and so forth.

I think people have always loved things that are bigger than life, things that are imaginative.

I'm the Chairman Emeritus, and according to my contract I am supposed to devote 10% of my time to working for Marvel... and the rest of my time, I can do anything that I wish.

I never thought that Spider-Man would become the world wide icon that he is. I just hoped the books would sell and I'd keep my job.