How does anybody ever think of anything?
Like the man said, can happiness buy money?
The truth of a thing is in the feel of it, not in the think of it.
One man writes a novel. One man writes a symphony. It is essential that one man make a film.
The test of a work of art is, in the end, our affection for it, not our ability to explain why it is good.
In his essay on the uncanny, Das Unheimliche, Freud said that the uncanny is the only feeling which is more powerfully experienced in art than in life. If the horror genre required any justification, I should think this alone would serve as its credentials.