The consumption of animals - whether you're wearing them or eating them - is extraordinarily damaging to the planet. There are over a billion animals killed a year for food, half of which don't even get eaten. And there's over 50 million animals killed just for fashion.

I don't use specific brands really. It's just that for my skin, I need as high an SPF factor as I can get my hands on. That's the only rule.

Running is a huge category for us. To be able to run to work and have lightweight, breathable, windproof materials you can chuck in your bag that work on technical level but also on a lifestyle level are really important to me. I work out - and I think most people do - and I want to encourage women and inspire them in a way that fits in with their lifestyle.

I used to get embarrassed about the fact I liked fashion. I still get a bit cringy.

My mum taught me to have a soul.

I feel like a different person since my mum passed away, like I'm driving a ship with my husband alongside me and we're leading these four children into unknown waters.

I wanted to feel good about the way I looked. I didn't understand why style had to be sacrificed for sports technology. I found when going to the gym women were wearing their own tees, without the technology. I started to think, does it make you run faster if you wear that terrible color or sweat less if you wear that horrible fabric? And I challenged it, and the answers were not there to why we were being given poor design work. It was something I wanted to bring to women's wardrobes.