Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it.
Stephen KingThat's something that is almost accidental at the beginning of a career, but the more you write, the more trained you are to recognize the little signals.
Stephen KingThis is a dreadful thing to say, but I have wondered in my darker hours that, if everything were legal, wouldn't it be kind of a Darwinian solution to a lot of problems? Who are the bikies that you see who are cruisin' around with no helmet or with a hat turned around like that yoyo in Cheap Trick? They're dummies, and if they splatter their brains all over the sidewalk, they're not going to be collecting food stamps.
Stephen King