Terror. When you come home and notice everything you own has been taken away and replaced by an exact substitute. It’s when the lights go out and you feel something behind you-you hear it-you feel its breath against your ear, but when you turn around there’s nothing there.

You'll consider what you did wrong & bookend your reflections with hunger - no supper, no breakfast.

A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

When I knew I was going to be able to write full time, I wondered, "What's going to happen to the relationships within my family?" Are they going to change? Is it going to be the kind of deal where you say, "I can't take this! Get me out of here! I can't stand these screaming kids!" The way it turned out was, I was able to change the diapers okay, after I stuck the pin through my fingers a few times. I had a dawning realization that children are not particularly hard to deal with.

Your job isn't to find these ideas but to recognize them when they show up.

He found himself still with too many questions and not enough answers.

The world had moved on and all that was over, done before fairly begun.