If you intend to write as truthfully as you can, your days as a member of polite society are numbered.

One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

Harry Potter is about confronting fears, finding inner strength and doing what is right in the face of adversity. Twilight is about how important it is to have a boyfriend.

Working on a new idea is kind of like getting married. Then a new idea comes along and you think, 'Man, I'd really like to go out with her.' But you can't. At least not until the old idea is finished.

There's something in us that is very much attracted to madness. Everyone who looks off the edge of a tall building has felt at least a faint, morbid urge to jump. And anyone who has ever put a loaded pistol up to his head... All right, my point is this: even the most well-adjusted person is holding onto his or her sanity by a greased rope. I really believe that. The rationality circuits are shoddily built into the human animal.

Horror movies often work better when we have a stake in the game. The more we care about the characters, the more human they are to us, the more appealing they are to us and the more effective the horror tends to be.

Money talks, bullshit walks.