Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it.
Stephen KingYou know," Glen Bateman said, looking out toward Grand Junction in the early light of morning, "I've heard the saying 'That sucks' for years without really being sure of what it meant. Now I think I know.
Stephen KingI have always felt a little bit uncomfortable with question [why I'm write these stories]. It's not a question that you would ask a guy that writes detective stories or the guy that writes mystery stories, or westerns, or whatever. But it is asked of the writer of horror stories because it seems that there is something nasty about our love for horror stories, or boogies, ghosts and goblins, demons and devils.
Stephen KingCut him. Cut him while I stand here and watch. I want to see the blood flow. Don't make me tell you twice.
Stephen KingBut who can foresee such things? None of us can predict the final outcomes of our actions, and few of us even try; most of us just do what we do to prolong a moment's pleasure or to stop the pain. And even when we act for the noblest reasons, the last link of the chain all too often drips with someone's blood.
Stephen King